What is IQOS and Heat not burn?
IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
All-in-one design, offering up to 20 consecutive uses with a single charge. Next level tobacco experience without blades
IQOS Iluma One
The ergonmic, iconic design of IQOS elevated to the next level. With bladeless technology at its core for a simple and clean heated tobacco experience
IQOS Iluma
Learn More About IQOS
IQOS offers real alternatives to cigarettes that deliver taste satisfaction and switching to IQOS completely presents less risk to your health than continuing to smoke* With science-backed innovation and support at every step, IQOS goes further to guide you on your journey to leave cigarettes behind for good. IQOS heated tobacco devices are a satisfying alternative to smoking that have helped millions of adult smokers who would otherwise continue to smoke. Unlike vaping, our range of heated tobacco devices heat real tobacco to deliver an authentic taste. We use our innovative SMARTCORE INDUCTION TECHNOLOGY to heat the tobacco, without burning. IQOS provides real tobacco taste and satisfaction, while emitting on average 95% less harmful chemicals compared to cigarettes.** Backed by extensive research and clinical trials, our products are known for world class design and trusted quality you can rely on.Discover our full range of IQOS ILUMA heated tobacco devices.
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on iqos.com